Executive Team

diane carlsonDiane M. Carlson, CEO

Diane is nationally known in the United States for her fundraising achievements, having received numerous honors and awards. Her career in fundraising spans several decades. She is a former chair of the prestigious The Giving Institute (American Association of Fundraising Counsel), which is the oldest professional organization in the fundraising field.

Diane was honored by the AFP New Jersey Chapter (Outstanding Fundraiser of the Year) as well as the AFP Las Vegas Chapter (Lifetime Achievement Award) for her outstanding fundraising talent. She also is one of six recipients in the country to have received the SAGE Award from the AAFRC. Diane was named the 2006 Woman of Courage by Susan G. Komen Race for the Cure for her victory over breast cancer.

Diane began her fundraising career in higher education. She later moved into healthcare fundraising with a large New Jersey teaching hospital as its Vice President of Development. She then joined William (Bill) Freyd at IDC to manage capital campaigns for colleges, universities, hospitals, medical centers and other non-profits. Over a 25-year period, she later served as the company's President and Chairman, growing it to one of the largest firms in the fundraising field.

In2007, Diane founded 1-2-1 Philanthropic 
Services which specializes in major gift initiatives, prospectresearch, grant writing, and executive search for 501(c)(3) nonprofitorganizations. Diane is the author of numerous articles on fundraising andnonprofit management, a frequent speaker at conferences, and is often quoted inthe Chronicle of Philanthropy as well as other industry publications.

Diane is Vice Chairman of the St. Rose Dominican Healthcare Foundation Board (Dignity Health) in Henderson, Nevada; a board member of the Milton Murray Foundation for Philanthropy; a national board member of the AFP Foundation; a member of Industry Partners Council for AFP; former chair of 2010 National Philanthropy Day - AFP Las Vegas Chapter; and a member of Tocqueville Society and Women's Leadership Council (United Way of Southern Nevada).

bill freydWilliam (Bill) Freyd, President

Bill's lengthy fundraising career began as a major gifts officer for his alma mater, Georgetown University. 

He founded IDC, Ltd. in 1974, which grew to become one of the largest firms in fundraising history with more than 300 employees.  It served colleges, universities, independent schools, hospitals, medical centers, health/human services, and arts organizations worldwide.   

Currently Bill is President of 1-2-1 Philanthropic Services which focuses on major gift projects and capital campaign consulting.  

Bill is one of only six fundraising professionals in the United States to have been designated a SAGE by the American Association of Fundraising Counsel (AAFRC) in its 85 year history.

Holding the CFRE (Certified Fund Raising Executive) credential from the Association for Fundraising Professionals (AFP), he served on the committee which developed the CFRE  fundraising credential. In 2009, he received the Lifetime Achievement Award from the AFP Las Vegas Chapter.  He is a past president of the AFP Greater New York Chapter and a former officer of AFP International.  Nationally known, Bill is a published author and frequent speaker at fundraising seminars and conferences.

An active volunteer, Bill is a recent Past President of the Las Vegas Philharmonic. Bill has had a key role in bringing the Las Vegas Philharmonic to its new home in The Smith Performing Arts Center in Las Vegas.

In addition to his passion for fundraising, Bill has had a long-term love of the theater.  A member of Screen Actors Guild (SAG), his acting credits include South Pacific, Annie, Hello Dolly, Annie Get Your Gun, and Gigi.  Bill also performed in one of the TV commercials, What Happens in Vegas Stays in Vegas.

Eleven years ago, Bill founded SFS Entertainment, a Las Vegas production company, with two partners. SFS Entertainment has produced A Chorus Line, Cabaret, and Annie. It’s most recent production, Best Little Whorehouse in Texas, opened in March 2012, playing for 13 months at the Plaza Hotel & Casino showroom.